Didn't Run

Your client's backup stopped running three weeks ago.

Backup plugins email you when a backup runs. None of them email you when one doesn't. Didn't Run watches every scheduled job across every site you manage, and tells you the moment one goes quiet.

Claim a founding licence — $199 for year one

In development. Delivered by 1 February 2027. Full refund any time before delivery, automatic refund if we miss the date, 60 days after.

Why nothing tells you

Reporting is triggered by the job

UpdraftPlus, BackWPup, WPvivid — each generates a report when a backup runs. No run, no report, no signal. Silence reads identically to success.

WP-Cron only fires when someone visits

A quiet client site can miss its 2am window for days. UpdraftPlus's own documentation lists the causes — no visitors, disabled schedulers, broken loopback connections, misconfigured external cron — and notes that scheduler problems "can affect any scheduled backup plugin."

Premium plans make it worse

"Email me only on warnings and errors" is a paid feature. Turn it on and your inbox goes quiet — which now means both "everything is fine" and "nothing has run since September."

How it works

  1. Install the free plugin on each client site. About ninety seconds.
  2. It registers every scheduled job it finds — backups, feed exports, renewals, email queues.
  3. Each job reports completion to us. We expect that report on a schedule.
  4. The report doesn't arrive, you get an alert. Email, Slack, or webhook.

We do not run your jobs. We watch them. Your scheduler stays yours, so there is nothing new that can break.

What it isn't

Pricing

Agency

$29 / month  · plus VAT where applicable

  • Up to 25 client sites
  • Unlimited scheduled jobs per site
  • Email, Slack and webhook alerts
  • One dashboard across every client

For comparison: a general site-monitoring suite runs about €1.99 per site per month and covers uptime, SSL, PHP errors and vulnerabilities. None of them watch scheduled jobs. This fills that gap — it doesn't replace them.

Founding licence

$199  · year one · up to 25 sites

Plus VAT where applicable. UK and EU buyers can enter a VAT number at checkout.

List price is $348/year. This is year one at 43% off, and the rate is locked for as long as you stay subscribed.

Delivery: on or before 1 February 2027.

  • Change your mind before delivery — full refund, no reason needed.
  • We miss 1 February — automatic full refund, you don't have to ask.
  • Within 60 days of delivery — full refund, no questions.
  • Your money sits untouched until we deliver. It is not funding the build.
  • Payment is processed by Stripe. It appears on your statement as MAILOTTE LTD, the registered company behind Didn't Run.

Claim a founding licence

Questions

Does this work if my host already runs a real cron?

Yes, and it still matters. A real cron fixes triggering. It does not tell you when a job starts and then dies halfway.

What if your service goes down?

A missed check never alerts silently. If we can't reach your site, you get told that too. A monitor that fails quietly is worse than no monitor.

Which plugins are supported?

Anything registered in WP-Cron, which is nearly everything. We read the schedule — we don't integrate per-plugin.

Is it GPL?

The plugin is GPL, as WordPress.org requires. The monitoring service is ours.

Why does my statement say MAILOTTE LTD?

That is the registered company behind Didn't Run. Payments are handled by Stripe and settle to Mailotte LTD — same business, legal name on the card statement.

Who's building this?

One engineer, working on it directly. You'll be emailed by a person, not a ticketing system. Email me with anything before you buy.